Internal Linking for SEO: The Complete Guide

Internal Linking for SEO The Complete Guide
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Over the last decade, SEO service has become an integral part of digital marketing worldwide. India has experienced rapid growth in SEO services in the past few years. The blog will offer you a complete guide on the internal linking of SEO. We, the team of Digital Infoways, an SEO Services Agency in India, will provide you with a detailed view of the internal linking for SEO.

What are Internal Links?

Interlink links are hyperlinks that target a similar domain in which the link exists. In actuality, the internal links indicate another page of the same website.

Optimal Format

Always use explanatory keywords in anchor text to offer a sense of the topic or the keywords targeted by the source page.

What is an Internal Link?

Internal Link

The link is transferred from one page of a domain to a different page of the same domain. Internal Links are primarily used in the main navigation.

The usefulness of Internal Links

  • These links enable the users to navigate a website.
  • The links help to set up an information hierarchy for a specific website.
  • The Internal links allow the spread of link equity around the websites.

SEO Best Practice

Internal Links mainly help to set up site architecture and expand the link equity and URLs. Therefore, the section focuses on building an SEO-based site structure with internal links.

Search engines have to see the content on every page to list the pages based on their massive keyword-based indices. Search engines also need access to the ‘Crawlable’ link structure (crawlable means the website links that search engine spiders can follow). The crawlable link structure lets the spiders search and follow the pathways of a website to find all the pages.

Millions of websites make the same mistake of hiding the main link navigation in ways that search engines cannot access. This obstruction prevents the search engines from listing the pages in the search engines’ leads.

It is essential for search engine spiders to reach all the internal links. If the search engine spiders cannot reach internal links, effective keywords, and genuine content, or innovative marketing strategies – nothing can make any difference. These pages do not exist for Google if unattainable to the spiders.

There is a fundamental link format available on digital platforms and is understandable to the search engines. The search engines are aware that they must add the link to the search engine’s link graph and use it to calculate the query-independent factors. Then, the search engine spiders follow the link to list the contents of the referenced page.

There are some prevalent common reasons why the pages are unreachable and remain impossible to index.

Read More: What is the importance of Anchor text? How it affects SEO?

Links in Submission-Required Forms

The submission-required forms may include as basic as a drop-down menu or as complex as a full-blown survey. In both cases, the search engine spiders do not try to ‘submit’ the forms. For this reason, any link or content that can only be accessed through a form remains invisible to the engines (Google).

Links that are Accessible only Through Internal Search Boxes

Search Engine Spiders never try to search or find content, and this is why millions of content pages remain hidden behind the internal search box walls.

Read More:  How to create and manage URL redirects

Links in Un-Parseable JavaScript 

The links built with JavaScript are not crawlable and are extremely devalued based on the range of their implementation. Therefore, we highly recommend the use of any standard HTML links in place of a JavaScript-based link. You can also use a page that allows search engine-referred traffic.

Links in Flash, Java, and other Plug-ins

The links implanted inside Flash, Java Applets, or other Plug-ins are usually not accessible to the search engines.

Links pointing to the Pages Blocked by Robots.txt or Meta Robots Tag


The Meta Robot Tag and Robot Txt. Files allow the site owner to stop the search engine from accessing a page.

Links on Pages with a Large Number of Links

All the search engines have an average crawl limit of 150 links on every page. The inclusion of more links is allowed after they add more pages to the original page. The limit is not fixed; instead very flexible. Vital and essential pages can have 200- 250 linked followers, but it is wise to keep the link number within the limit. Otherwise, you may have the risk of losing the ability to have additional crawled pages.

Links in Frames of I-Frames

Both Frame and I-Frame links are crawlable on a technical note, but there are some complexities with the structural issues based on organization and following. Therefore, only experienced and skilled users with sound technical knowledge can understand the whereabouts of search engines and how search engines list and the following link in the frames have to use the elements in a proper combination with the internal linking.

First, you have to avoid these hindrances, and then only a web admin can access an obstacle-free, spiderable HTML link to allow the spiders to access the content pages. Links might have additional attributes, but engines usually overlook all of these crucial attributes except for the rel= “no follow tag.

The rel=”nofollow’ attribute is added to a link tag to indicate that the webmaster does not want this particular link to be treated as a regular “editorial vote” link. The option of Nofollow has been invented to prevent automated comments, guestbooks, and spam. The original purpose may have changed with time, but this ‘nofollow’ tag still makes a link slightly different from the other typical engines.


  • What is the Importance of Internal Linking? 

Internal Link is essential as it helps Google to understand and rank your site better. For example, if you offer a Google link in the descriptive anchor text, you can tell Google which pages of your website are more important and what they are about. Thus, internal Links help to upgrade the user experience and improve engagement.

Hire A SEO Expert To Boost Your Organic Traffic

  • How many Internal Links are Known to Exceed the Limit?

The answer is not fixed. Google indicates that they can run 150 links per page. Practically, a large number of links on one page are not good for user experiences, and it results better to restrict the number of links.

  • How can one find the Internal Link opportunities?

You can find the page on your website holding rank for the associated topics, and you need to make sure whether they link with the explanatory anchor box or not.

The blog has focused on internal linking for SEO, focusing on specific areas. If you have further queries, you may consult the expert team of Digital Infoways, a top-notch Digital Marketing company in India, for suggestions and advice.

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