What Is the Best Time to Post on Facebook?
Do you have a business Facebook account? Then make sure you operate this account differently from how you run your personal Facebook account. Simply put, if you have a dedicated Facebook business page, you need to post something that you believe will be of interest to the people who follow your business page. After all, you are promoting your business and brand. Moreover, you need to post on your business Facebook account by considering the latest Facebook algorithms. Otherwise, you will not be able to increase your reach and engagement with your target audience. This is the reason, why today majority of business owners hand over the task of running their business Facebook account to a professional Social Media Marketing Company treasured with experts who know when and how to post on a business Facebook account, specific to an account and target audience.
Suppose you are just starting with a business Facebook account and you don’t have an audience yet. What you will do? First, you have to conduct deep research to find out when exactly your target audience comes online. So, if you want to know the best times to post on your Facebook account, make sure to dive into your followers when the majority of them remain active on Facebook. You can also go through Facebook analytics. But, it is not good to post on your account by looking at others when they post. It is because the peak time that works for other social media marketers may not work for you.
Tips to Find the Best Time to Post on Facebook
Now, look at some factors and find out your own best times to post on Facebook.
1. Find Out When Your Audience Is Most Active Online:
Posting content by looking at the time when your followers are most active on Facebook can help you increase the chances that your content will reach them. By doing this, there is a better chance for your posts to get noticed by Facebook’s algorithms. In this way, it will push your content to the feeds of people who will more likely to follow you. Now the question is how to learn when your followers are online. You can learn this simply through analytics. There are several Facebook analytics tools available in the market that can help you suggest great times to post on Facebook. But, it is recommended to take assistance from a professional Digital Marketing Company that can help you with the entire process.
2. Have a Look at Your Previous Posts:
It is important to look at your previous posts and study them based on awareness, engagement, and traffic by looking at their social media reports and analytics tools. It will help you find out the best time for posing on Facebook. So, when it comes to preparing your next week’s posts to post on Facebook, make sure to look at your performance history.
3. Post in Your Audience’s Time Zone:
Experts recommend that early morning (6 am to 7 am) is a good time to post on Facebook. It will help you post reach to people who scroll through their Facebook accounts as soon as they wake up. But, if you have a global customer base, you should consider posting content throughout the day.
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4. Study Your Competitors:
It is important to have a look at your competitor’s accounts. It is highly recommended for those who are new to Facebook. It will give you an idea of the best time for posting different types of content. For instance, if you see that one of your potential competitors publishes content at a certain time; you could try posting it a few minutes earlier the next day.
5. Test & Modify Your Posting Times:
If you are dissatisfied with the result after publishing content on Facebook, you can run A/B tests. The idea is that you will post the same content at different times to see which time offers the better result. It will help you to reach your target audience effectively.
6. Keep Changes:
Facebook algorithms are ever-changing. Again the behaviors of customers keep changing all the time. So, it is important to go hand-in-hand with the latest Facebook algorithms and user behavior.
So, if you run a Facebook Business Page, make sure you post proper content at right time. It will help you to drive followers to your Business’s Facebook Page. Though the number of people who sees your posts largely depends on Facebook algorithms, still there is one thing that is in your hand-posting content at the best time.
Frequently Asked Questions (FAQs):
1. Is there any universal time to post on Facebook?
The right time to post on Facebook varies largely. It is because, the time that may fit one, may not be right for someone else. After all, they are different from others.
2. How to find the best time to post your specific content on Facebook?
There is no ultimate best time for posting posts on Facebook. But you can go through Facebook Analytics to track the attendance of your audience on Facebook for a certain period.
3. Which days are considered the best and the worst to post on Facebook?
In general, experts recommend posting on Facebook between 1 pm to 3 pm on weekdays, and early morning between 6 am to 7 am. Saturday is considered the worst day to post on Facebook.
4. How often should you post on Facebook?
The frequency of posting largely depends on the size of your audience. If you have a large user base, then you can post twice or thrice a day, but if you have less than 10,000 followers, it is better to keep it one post daily.
Read More: Top 5 Tips to Build a Successful Social Media Strategy
5. What are the things you should consider while looking for the best time to post on Facebook?
The goal of your social media posting, days of the week, time zone, posting frequency, and industry are the factors to consider when it comes to posting on Facebook.