OTT App Development Cost: Features, Statistics, and More!

Have you heard of the Amazon Fire Stick, Apple TV, Netflix, Hotstar, Hulu? If yes, then you know what OTT is. OTT stands for ‘over-the-top’ which is a machine concept that is embraced by several media companies nowadays. It is because many TV viewers are gradually moving away from traditional broadcasting towards the OTT services with the rising trend. So, if you are the owner of a media company, you must opt for an OTT app to reach your target audience through any channel that they prefer. So, it will be a smart decision to hire an OTT Software Development Company to ensure your customers that they will be able to access content on any device they want at any time.

What is OTT APP?

OTT app is quite a new invention in the entertainment industry, but it has turned the entire industry upside-down by offering video streaming services that can be accessed on several devices such as television, laptop, desktop, mobile phones. There are mainly two reasons behind the popularity of OTT platforms:

• You can get an ad-free experience while watching movies, TV shows, and any other content.
• You can watch your favorite shows, movies through various devices, anywhere and anytime.

Know About the Popularity of OTT Applications:

• According to Statista, the revenue of OTT media is expected to reach USD 158.84 billion by 2024, whether the figure was USD 67.8 billion in 2018.
• Netflix has emerged as the most popular OTT provider in the world, which has more than 150 million paid customers.
• According to another Statista, user penetration of video streaming is expected to reach 6.2% by 2025.

What are the Striking Features of OTT Applications?

Now check out the striking features of the OTT app below, that you should implement while opting for OTT App Development.

• Sign up & Sign in: The most important feature of the OTT app is log sign up and sign in, by which users can enter personal information such as username and password to improve the overall user experience.
• Multilingual Content: If you wish to target audiences beyond your geographical boundary, make sure the content of your OTT platform is multilingual. It simply means that content should be available in different languages so that users can select a user language according to their preference.
• Search: Search is such an important feature that can help the users to search different types of content in the platform including Movies, TV shows, Videos. So that users can easily search for their preferred content only by entering their name in the search bar.
• Watch List: This particular feature can help users to add the videos, movies, TV shows, and videos they want to watch later.
• Screen Casting: This feature is really helpful to cast the content on their device, whether you use a laptop, smart TV, desktop, or any other device.
• Push Notification: It is an important feature that an OTT platform should have. With the help of this feature, users come to know about various information including the new content that has been uploaded to the platform, subscription renewal or expiry details, etc.
• Payment Gateway: Make sure your OTT app comprises a payment gateway so that the users can easily pay the subscription or membership fees.

Know about the Average OTT App Development Cost India:

OTT is regarded as the most important abbreviation that you may not be aware of. So, if you prefer to develop a most-user-friendly OTT platform, you must opt for the best OTT Platform Development services. You can hire OTT Platform Developers in India, among the wide range of Indian-based companies and freelancers who are specialized in creating OTT platforms with the latest functionalities.

Now, look at the average cost of OTT app development cost in India.

• In India OTT apps like Netflix and Prime Video cost between $25,000 to $60,000
• The cost of making an OTT platform like Hotstar in India ranges from $35,000 to $40,000
• Again, if you want to create an OTT app with hybrid features like Youtube+OTT, the approximate cost will be $50,000
• Among the various OTT apps in India, Zee5 is the cheapest OTT platform.

The Factors Responsible While Determining the OTT App Development Costs:

Different OTT App Development Company offers quality OTT Platform Development services, at a different price depending on several factors including:

• The complexity of your app including features and functionalities
• The expertise of the developers
• The platform on which you will release the app
• Various requirements for your app technology stack
• The experience of the development team that you hire
• The amount of time that a development company will take to develop your app. Generally it takes three to six months to develop an OTT app.

If you hire an OTT App Development Company in India, you can get things done at an affordable price as compared to the western countries like US and UK which normally charge from $80 to $250 per hour.

Now look at the below table that shows the average cost of popular OTT app development in India:

OTT Platform	Average Cost
Netflix	$15,000 to $40,000
Prime Video	$20,000 to $80,000
Hot Star	$10000 to $50000
Hulu	$4,000 to $13,500

Roughly you need to pay between $25,000 to $45,00 to build an OTT app with basic functionalities.

What Kinds of OTT Services are Available in India?

Though OTT is commonly applied to video-on-demand platforms, but also provides services like:

• OTT Television: Apple TV, Amazon Fire Stick, Xbox
• OTT Video: Netflix, Amazon Prime, HotStar, etc.
• OTT Messaging: WhatsApp, Facebook messenger
• OTT Voice Calling: Skype, WhatsApp, WeChat, etc

The Bottom Line:

There is no denying that this COVID-19 pandemic situation is the best time for you to develop an OTT app for your media business. It is because the pandemic time has forced people to shift towards online platforms. So, If you have a unique OTT app idea and want to develop an OTT media streaming application, you must hire the best OTT Platform Developers in India, who can offer you quality OTT app development services at an affordable price.

FAQs:

1. What are the popular OTT app platforms of India?

The best OTT platforms of India 2022 are:

• Hotstar
• ALTBalaji
• Zee5
• Netflix
• Amazon Prime
• Aha
• Voot
• Sony LIV
• Viu

2. How much does it cost to build an OTT app?

There are several factors responsible for determining an OTT app development costs including:

• OTT platform
• Functionalities
• Features
• The expertise of developers you hire
• Outsourcing company
• Technology stacks
• Development time

3. What is required for the OTT platform?

For streaming OTT, customers only need a high-speed internet connection and connected devices such as smartphones, tablets, personal computers, a laptop that supports apps and browsers.

4. Why is the OTT platform called so?

OTT stands for ‘Over The Top’, which refers to any streaming service that can deliver content over the internet.

5. Is there any free OTT platform?

Most of the movies, TV shows are free in popular OTT apps like Netflix, Amazon Prime. In addition, several telecom services provide free subscriptions to OTT such as Vodafone, BSNL, JIO Fiber, and Airtel.