10 Local SEO Tips to improve your Real Estate Websites
The real estate industry is highly competitive. From entrepreneurs to experienced business professionals, all connect with the conglomerates to boost the online presence and visibility. Fortunately, if you intend to begin your quest online, you don’t need to compete with hundreds of real estate agents directly. Instead, you have to compete with your contemporaries who only share the same section as yours. The competition gets more fierce and bold based on the location, irrespective of the expansion of business. The use of SEO for Real Estate is very advantageous. Proper implementation of SEO (Search Engine Optimization) tips and strategies enables you to give a hard fight. The blog will talk about SEO Services for Real Estate Sectors.
1. SEO Audit
First, you need to be clear about your current position. An SEO audit guides you to notice the overall performance of pages. It needs enough time to execute an audit, but the result will benefit you. You have to know the answers to the questions.
- Does your site have a local rank?
- Does your website earn enough organic traffic?
- Do you generate leads and experience conversions?
If the answers are no, there must be a reason. An SEO audit can help you here. You need to focus on issues like
- Page Structure
- Site Structure
When you improvise these sections, automatically, the answers to the questions mentioned above will become ‘yes’.
Read More: What is Local SEO? A Comprehensive Guide to Local SEO services
2. Optimize Search
After you get the audit result, you should create plans addressing individual issues. A systematic approach will make you cover all the points. After fixing the addressed sections, have a detailed look at the following factors to improve the optimization process.
- Keyword Analysis
- SEO-friendly URLs
- Title and Meta description, Image, Site Speed, and Content Optimization
- Internal Link Placement
- Broken Links
- CTR and Bounce Rate Optimization
- W3C Validation
- XML Sitemap
- SSL Certificate
3. Make Your Website Accessible
Despite having any disability, everyone should access the internet easily. If the website has been developed without accessibility in mind, the users suffer. Often, the issue of disabilities is overlooked when it comes to the online periphery. Your real estate website must be ADA compliant. The basic guidelines are as followed,
- Each document must contain a link to download helpful software.
- Notification is a must in case the user enters invalid data.
- Do not only focus on the color.
- Links and buttons must have clear names.
- Include the ‘skip navigation’ option to allow the users to access the content.
- Images must include alt texts, and videos need to have captions
- Audio and video need descriptions
- The users can stop audio immediately.
- Titles must not be misleading.
- Page readability must be intact.
You must do thorough research on the ADA complaints.
4. Optimize for Mobile Phones
The maximum of internet traffic generation happens through mobile devices. Your website must run on smartphones and tablets smoothly to satisfy Google and your customers. You need to focus on design, page speed, hosting speed, homepage, site search, site navigation, forms, conversions, and usability. You may use an emulator to have a preview of your content on different devices.
5. Add Your Website to Google My Business and Other Directories
Local SEO for Real Estate boosts local citations. You must update your website with your name, address, and contact details. You may begin with Google My Business to update your profile. You can enrich the website with relevant photos, videos, and original content.
You can add your website to other business directories, namely Yahoo Homes, Local.com, Yellow Pages, Yelp, Neighborhoodscout, Better Business Bureau, Merchant Circle, Manta, Angie’s List, and many more. First, get your business account verified and have control over the data
Social media does not impact the search engine ranking directly, but it has an essential role in the digital marketing strategy as it helps to
- Connect with your targeted audience
- Boost exposure
- Build trust and authority
- Generate more traffic
- Lead to conversions
Without social media platforms, it is difficult for the real estate business to enhance its online presence. Use the social media platforms for specific purposes and share your website content, video, including other information. For example, you can use Facebook to display the sales opportunities. On the other hand, rely on Pinterest and Instagram to promote visuals.
Read More: Local SEO: Your Strategic Optimization Guide for 2021
7. Publish Useful Content
You can use the relevant keywords in your website blogs. If you have a small business and a limited budget, you have to determine specific content types. Your website blog may blend information, visual content, and interview sessions with other local business owners.
Articles might include the primary data of a place like living cost, social life, school, crime, restaurant, roads, etc. The visuals include images, video tours, live stream videos, etc. Interviews always add a unique point-of-view to the information regarding a place that will attract potential buyers more. Remember to optimize the content with specific data before sharing it on multiple platforms.
8. Use Visuals
Along with content, you should also focus on video content. Impactful videos influence the users to a great extent. You may launch your own YouTube channel, upload quality videos consistently, share those videos on different social media pages, go live, etc. You can include the video link with your website contents and social media profiles for more exposure.
9. Apply Schema
Schema helps the search engines (including Google) to know more about your page. A real estate business page should include the agent’s names, offers, products, rent prices, residences, postal address, web page, etc.
10. Buy Featured Snippets
Featured snippets work as game-changers. It can boost conversion and traffic, attract your potential users, and improve your ranking. Only a few local businesses can avail these featured snippets. If you get it, try to use it.
The discussed SEO tips will help you in your real estate business. If you are a beginner, you may hire our SEO Expert from Digital Infoways that provides Local SEO Services for Real Estate India.